When it comes to Video Marketing, the introduction goes back to 2007. Many people still do not know how to use Video Marketing, what that means is that videos are now blended into the video, text, PDFs, and images. Many people still have no idea how important video is for their SEO. Video is not just an add on, now it is also one of the most important parts of the SEO conversion rates as well as brand recognition. You need to understand that there are many aspects for the importance of the process for your content marketing strategy. Here are the main metrics that are important for the practice.
1. You will have improved SERP rank.
2. Higher click to return rate.
3. Lower bounce rates.
4. Quality bounce rates.
When you want to make sure that you have great rank, you will be able to see that you need to have the top rank on Google. That means that pages with videos are 53%more likely to be ranked on top of the search results. Google’s most recent update appreciates quality content over the quantity, since this change has taken place this also means that you will want to make sure that you are working on quality content.
What You Want for Your Video SERP
1. You want to make sure that you keep your video short that means less than 4 minutes.
2. You need to have video rich snippets; this means that you will have a great and short guide that will let you know that you will get very good at being able to perform.
3. Transcribing your script, this means that you will be able to help Google parse and understand the meaning of the video, by creating a transcription it will make things much easier.
Videos Make People Click on Them
One thing that is very amazing is that you will be able to increase your traffic as well as make sure that you are able to get higher click results. Videos make you click and that means that you are able to see great snippets based on your search results. When you are able to use the thumbnails that are a part of the video, you will see that you embedded content will make things much better and will ensure that your videos stand out.
When you have access to the best options of your video you will be able to know that you have created the best possible options and that you are ready as well to move forward with the process of videos. Videos are wonderful for your use and mean that you will change the way that you are able to have your content searched.
All you have to do is to create a 2 to 5 minutes short video regarding your business and upload it on various advertising sites such as Youtube, Twitter, Facebook etc and voila, your most of the work is done. Yes, you heard it right, you have to bring your favourite social network sites for business marketing.
And to assist you, here we are, at your service. The idea will be yours and we will make sure that it reaches to every corner of the social networking sites.We provide all kind of video marketing services. Be it a business advertising campaign or a fun-filled video series, we are here for you. We assist in videos making of all kinds. You name it and we are happy to help. Video Marketing is becoming popular day by day and thus, becoming one of the major sources for marketing and advertising. If you don't believe it, then, let us give you a tour proving our point.
1. Eye-catcher: Videos are always an eye catcher. And it works wonders if it contains some fun captions. People always prefer to watch than read an article. Youtube alone has more than 4 billion views per day and in no time the view rates are going to increase at a faster rate. So, you can see how the video marketing strategy comes into play. And to assist you, we help you in making your videos. Many people still do not know how to make videos properly. We will make sure to offer you expected videos so that you can also cherish the benefits of this new marketing strategy.
2. Easy to search: No one can deny the fact that to search a video is more easy than an article. Even the search results on the searching sites such as Google are always video results. You can try twitter or Pinterest, you will get more video results.
3. Increased Sales: Besides advertising, it also provides the benefit of increasing sales. Since, people are more likely to watch the video, with which you product will get advertised hence, an increase in sales. Think of the profit you are going to earn with this video marketing strategy.
4. Grab more clients: With the video, one of the advantages is grabbing more and more customers. Since it is in the reach of every type of audience including the clients. If you make an effective video, you surely can gain more clients. Thus, video making can prove to be a greater boon, quite more than you thought.
Do you know that Youtube has become the second largest search engine after Google. Well, this is the power of video marketing ! No one can deny the fact that it surely is an effective way to increase your business. In no time, this video marketing strategy is going to replace the power of TV soon.
But wait creating a video and uploading it on YouTube is not just sufficient. There are thousands of videos being uploaded on YouTube every minute all over the world and chances are high your simple video will sink to the bottom in this ocean of videos. In order to rank your videos on the first page of YouTube its important to optimize your videos for the desired keywords. SEO works on YouTube as well and as the saying goes SEO starts with keyword research.